People for the Ethical Treatment of Animals (PETA) endorses LIP-INK® International as the first American cosmetics company to produce smear-free products that are 100-percent animal friendly.
El Segundo, CA (PRWEB) May 26, 2005 -- People for the Ethical Treatment of Animals (PETA) has just endorsed LIP-INK® International as the first American cosmetics company to produce smear-free products that are 100-percent animal friendly. LIP-INK® International received this endorsement because of the fact that the company does not test its products on animals and is beeswax-free. PETA, the largest animal rights organization in the world, operates under the simple principle that “animals are not ours to eat, wear, experiment on or use for entertainment.”
“We are extremely pleased and honored to receive PETA’s endorsement of our line of products,” said Rose Nichols, CEO of LIP-INK® International. “It is important for me to create products which are both functional and innovative, while remaining animal friendly. I am confident that when women wear our products they will feel elegant and natural. It is also crucial for women to know that by using our products, we are helping to fight animal cruelty,” explained Nichols.
Animal testing has been and remains a hot-button issue with consumers worldwide. In the United States, a common misconception is that the law requires cosmetics to be tested on animals for safety when in fact neither the U.S. Food and Drug Administration (FDA) nor the U.S. Consumer Product Safety Commission requires animal testing for cosmetics or household products, respectively.
LIP-INK® International, the world’s only Wax Free™ patented semi-permanent color cosmetic is the brainchild of inventor, mother and CEO, Rose Nichols, who founded the company in 1995 in El Segundo, California. The company offers an array of ground breaking cosmetic and beauty products for lips, eyes and skin which are all skillfully handcrafted in small batches using only healthy alternative ingredients.
Nichols began experimenting with herbs and botanicals in cosmetics and magic markers used in art. Nichols brought both worlds together with her first creation and batch of LIP-INK® International Semi-Permanent Cosmetics®. She turned the standards for the cosmetics world upside down.