Domain Naming for Prosperity. copyright (c) by Pavel Lenshin
Too little has been told. The things that Ive heard make it even worse. Better nothing, then worse.
Tell me your Domain name and I will tell you how successful you are.
For the last couple of months Ive heard many arguments claiming that my domain name should be based on keywords relevancy, you web-site focused on. Let me ask you why?
The answer is obvious, these SE experts project that this tactic will help to raise your Web-site SE ranking on several positions up. In other words, they advise me to pick up a name for my whole Internet Business as well as my Web-Site, with the only aim to have a chance to suite, trick or cheat SEs. Wow, I must be hating my own business!
Let me ask you another question: why there is Coca-Cola instead of Candy Water or Mercedes Benz instead of Comfortable Car? Do you still want to name your eBook selling Web-Site something similar to eBookSell.com instead of a real Brand name for your business? Dont you know why there is Google.com, Amazon.com and Yahoo.com instead of GreatSE.com, Bookshop.com or Index.com? Imagine that you are a real car manufacturer. Are you going to name your car Fast Car or give some really unique name?
I may guarantee you that these keyword tricks will bring you nowhere. While keyword based domain name or other tactics like expressive use of tags instead of
may raise
the relevancy for that particular keyword in the short-term prospective, you cannot rely on these tricks forever, because if you do, other guy will outsmart you simply by having more web-pages with more valuable information and your tags along with white text on white background tricks wont help.
Dont forget also that SE indexing algorithms are constantly changing and what proved to working yesterday, may not work today.
Besides HTML code may be easily changed, bad domain name cannot, at least, for a year, so you had better give your business a domain name it deserves, with a strong Brand and USP from the very beginning! There is no brand in eBook Selling Site or Best Search Engine Traffic, no one will ever remember you! So be smart and chose the right name for your e-business. Done with that!
2. Next. No arguments that your business name should be relatively short. Your domain name does not differ, it should be the same or even shorter. If your domain consists of three or more words try to use appropriate acronyms or abbreviations.
Dont suggest you to use hyphens, misspellings or numbers (if your official business name doesnt have them). These eye-soaping wont positively influence your business image also.
Is it difficult to create another Google? No. Is it difficult to imagine Overture instead of PPC Search Engine? No, billion times "no". What you need is time, wit and imagination. If you dont have something of the mentioned, then ask someone who has. Tell you the truth, I have very small vocabulary, so for my next project I will search Webster, Latin dictionary or try to ask friends about some useful ideas on that subject. Just make sure your domain wouldnt be translated as something stupid on the language of the country you are planning to work with. Can it be even easier?
3. Third point. How to check what you domain name is worth? Imagine that your business has reached a billion dollar status, you have a corporate skyscraper with an extremely big corporate flag 100-by-100 meters wide (3,000-3,000 feet wide) that is hanging on the very top of your building with the name of your business on it. So does the name that you have imagined suit that corporate flag of a billion dollar corporation?
The domains like Amazon.com, Overture.com, Google.com, eBay.com or even GoDaddy.com are perfect examples of what direction you should move. My-Cool-PPC-Search-Engine.com or BestOnlineBooks.com are the worst examples of the domain names you can ever imagine.
Answer another question. Does your domain leave some taste in the minds of your visitors, or it is just another one name? Does your domain as well as WS transfer any hidden or obvious message or is it flat and simple as a log? Remember: your branding policy of the WS and Domain name should provoke emotions, thought, curiosity or desire. PayPerClickSearchEngne.com is pay per click search engine. I know that, you know that, what next? Overture.com tries to make your subconscious imagination work. It has unique abstract inner meaning. Wake me up in the middle of the night and I will tell you that Overture is the best PPCSE, despite the fact that Overtures meaning has very slight connection to what a PPCSEs really are.
4. The domain name you choose shouldnt offend your auditory and be liked by You. In other words, try to avoid angels in dealing with public and make your name you are proud of. The last notice is very important. Everything that is connected with your company even including the look of PC you are working on should arouse positive and pleasant emotions only. You should be proud of your own business like the majority of Americans are proud of The United States.
Well, like I said, your business goes the same way it is called. Are you fond of your name? I hope you are.
Pavel Lenshin is publisher and web-designer, who offers: + Powerful package on how to run Private Info Business + Free subscription to the unique NET Business Magazine + Free Optimization Report of your Website http://www.InfoAlchemist.com
"5 Super Easy Secrets To A Winning Domain Name"Ewen ChiaAre you having sleepless nights thinking of the right domain name for your online business?
Well, everyone and everyones grandmother knows by now why having your own domain is so important. To sum it up, herere the main advantages :
- It shows You are serious about your business - It creates instant credibility for your business - It creates a branding for your business - It builds your online identity and is easily remembered - It can be an excellent marketing tool when used correctly - It is an investment and intellectual property owned by YOU
Needless to say - having your own domain is an absolute NECCESSITY if youre serious about doing business online!
But arent all the good domain names gone you say?
Its true that most short or one-word or generic names are taken up, BUT you can still win at the domain name game by following the simple steps
Here are the 5 super easy secrets to a winning domain name anytime!
== BRANDING ==
Every business needs to be branded, and that does not exclude your online business!
Now whats branding in simple terms?
Its an identity that you want your customers to remember you by, and the best way to do that online is by your domain name!
For instance, your business branding may be "Best Quality Service", so why not use that as your domain name, BestQualityService.com if its still available for registration?
This is a great way of creating a CONSISTENT branding and identity!
== PHRASING ==
How about using familiar or unique phrases as your domain name? This can help differentiate your site and heighten the recall factor
You can think up many catch-phrases for domain branding, how about "CowJumpsOverTheMoon", "MakeLoveNotWar", "SaleOfTheCentury", etc?
But its important that the phrases you use is aligned to your business, you wouldnt want to use a domain like CheapAndGood.com when youre selling high end premium products, it just doesnt gel!
== KEYWORDING ==
An important and smart approach to selecting domain names used by many marketers is to create the domain based on rich keywords relating to their businesses. The reason behind this lies in the fact that it helps enhance search engine rankings, especially pay-per-click listings which is essentially a bidding on top keywords.
As an example, if your site deals with golf improvement, you may want to identify your main keywords and come up with a domain like "improve-golf-lower-scores.com"?
My personal example is my ezine site at http://www.Marketing-Make-Money.com which utilised the keywords Marketing and Make Money
== EXPIRED AND EXPIRING ==
A wonderful method of grabbing quality domain names is by registering domains that had expired or will be expiring!
Thousands upon thousands of domains are expiring every other day and getting a good one is real possible
Try this site http://www.DeletedDomains.com to source for such domains, I grabbed http://www.UltimateEbooks.com from their list the last time I did a search
== BUYING ==
This option is a little more costly and risky but youll have a better chance at finding a domain that you really want.
Therere three main ways to go about this :
1. Email the webmaster of the existing domain about your interest and intention
2. Bidding and buying at domain auction, sale sites like http://www.Afternic.com; or
3. Typing in the name you need and you may land on a for sale page
Here are also Three domain registrars that charge less than $10 for each domain name registered through them (no hidden charges).
Ive personally used and tested them with my own domain names and theyve proven themselves to be reliable and provide quality services.
Why spend more when you can save more?!
http://www.Namebargain.com ( a division of Register.com) http://www.GoDaddy.com http://www.GKG.net
Can you STILL Win the domain name game?
You bet You can!
Ewen Chia is the author of "Amazing Free Traffic Formula!" which shows you HOW to get free targeted traffic fast! http://www.FreeTargetedTraffic.com. He is also the editor of "Money Making Marketing Report". Subscribe at http://www.Marketing-Make-Money.com or send blank email to mailto:mmm@followup101.com